‘Don’t Look Up’ – Does Climate Tech Give Us a Better Chance Than the Netflix Movie?

The Netflix hit ‘Don’t Look Up’ does a good job of pointing out the absurdity of inaction in the face of scientific evidence and natural disasters in front of us. While the movie might seem pessimistic to many, our hope is that climate tech innovation and rising awareness will assist us all in the creation of a positive, safe and healthy future. But it’s up to all of us to act.

Climate Change is No Laughing Matter

Climate change experts predict drastic changes in the next decades:

  • Wildfires –  An increase of 1° Celsius (1.8° Fahrenheit) in mean summer temperature raises the risk of California wildfires by 19-22%, and increases the burn area by 22-25%. By the 2040s, wildfire numbers could increase by 32% and burn area by 33%. (Source)
  • Air Pollution – Under a high greenhouse gas scenario, premature mortality attributed to climate change in 2030 could reach 3,340 for ozone-related deaths and 55,600 for PM2.5. (Source)
  • Pollen – North American pollen seasons increased by an estimated 20 days and pollen concentrations became 21% stronger over the two decades prior to 2020. (Source)
  • Extreme Weather – Concurrent heatwave days have become 6 times more frequent since the 1980s and roughly 17% more intense. (Source

DO Look Up! – Making Invisible Threats Visible

In the past, predicting and visualizing environmental changes at a highly local level was next to impossible, or extremely limited to specific locations, leaving huge areas unmonitored.

Thanks to advancements in climate monitoring and technology, new forms of visualization shine a spotlight on the environmental hazards facing people on a regular basis –  air pollution, high pollen counts, extreme weather events, sandstorms, wildfires, and more.

Dynamic heatmaps and visualizations of the environment function to educate the public and create more climate and air quality awareness – effectively translating the environment in powerful and memorable ways.

Users are even noticing the connection of the message conveyed in the movie themselves:

Clearly, when it comes to taking action or planning ahead, the ability to see the problem in front of you is a requirement. In this case, it’s great news that environmental science and modeling have improved in ways that enable us to plan for environmental changes even at the individual level.

The Time is Now: The Importance of Moving Towards Climate Awareness & Resilience

In a world where health and climate are top-of-mind concerns for individuals, businesses, and authorities, climate change creates an urgent need for sustainable solutions that are available to all.

Forbes magazine recently covered the numerous ways climate change will impact business operations in 2022 and onward. As phrased here by our own CEO and Co-founder Ran Korber, now is the time to “ditch symbolic gestures’..consumers have first-hand exposure to the real-life impacts of climate change…they will no longer be amused by far-off climate initiatives with symbolic names like “Vision 2030”.

The bottom line is clear: From adopting day-to-day practices to developing new and existing services and products, every business operation needs to become climate-aware. 

Of course, positive change needs to come from all sides and the role of the individual is just as important here. It all starts with positive behavior change – using available information to make daily habit changes for the better.

‘Don’t Look Up’ Highlights Particularly Important Role of the Media

‘Don’t Look Up’ also highlights how media organizations carry enormous sway in the court of public opinion and bear significant responsibility when it comes to informing and educating people about the environmental realities of their world.

Some media outlets are already starting to recognize this, by making localized weather and climate forecasting a priority, and regularly communicating climate facts for their audiences: Israel’s Channel 13, Fox Weather, and CNN News 18 in India all now regularly turn to live air quality and wildfire insights to help them warn viewers and encourage them to take action.

We predict this trend will become all the more prevalent in the near future. It couldn’t come soon enough!

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Daniel Leveson

Content Writer @ BreezoMeter. A staunch believer in the power of using environmental technologies to solve public health problems on a global scale.